{"id":38115,"date":"2024-03-04T23:20:56","date_gmt":"2024-03-04T22:20:56","guid":{"rendered":"https:\/\/soruka.com\/new\/elevando-nuestra-marca-un-nuevo-capitulo-de-nuestra-identidad-visual\/"},"modified":"2024-06-24T17:50:24","modified_gmt":"2024-06-24T15:50:24","slug":"elevando-nuestra-marca-un-nuevo-capitulo-de-nuestra-identidad-visual","status":"publish","type":"post","link":"https:\/\/soruka.com\/es\/elevando-nuestra-marca-un-nuevo-capitulo-de-nuestra-identidad-visual\/","title":{"rendered":"Elevando nuestra marca: Un nuevo cap\u00edtulo de nuestra identidad visual"},"content":{"rendered":"

En el vertiginoso panorama de los negocios globales, es de vital importancia contar con una identidad de marca fuerte y cohesionada. Hoy estamos encantados de anunciar un hito importante en la trayectoria de nuestra marca: la presentaci\u00f3n de nuestra identidad visual renovada. Esta transformaci\u00f3n no es s\u00f3lo un cambio de apariencia; es un movimiento deliberado hacia una representaci\u00f3n m\u00e1s unificada y convincente de lo que somos. Compartimos algunos de los detalles de esta evoluci\u00f3n: <\/p>\n

1. Simbolismo en la sencillez:<\/b><\/h3>\n

Nuestro nuevo logo es un testimonio visual de la esencia de la sencillez y la sofisticaci\u00f3n. Es una fusi\u00f3n armoniosa de nuestros tres elementos clave: el reciclaje, la naturaleza y el esp\u00edritu de Soruka. No se trata solo de est\u00e9tica; es una profunda declaraci\u00f3n sobre qui\u00e9nes somos y qu\u00e9 representamos. <\/p>\n

2. Adaptaci\u00f3n a los tiempos:<\/h3>\n

Nuestra identidad visual actualizada refleja nuestra dedicaci\u00f3n a evolucionar con los tiempos. Adoptando una est\u00e9tica moderna y din\u00e1mica, pretendemos no solo mantenernos al d\u00eda, sino tambi\u00e9n marcar el ritmo del futuro, resonando con nuestro p\u00fablico en el presente y m\u00e1s all\u00e1. <\/p>\n

3. Alineaci\u00f3n con nuestros valores:<\/h3>\n

El redise\u00f1o ha sido algo m\u00e1s que una transformaci\u00f3n visual; ha sido una exploraci\u00f3n introspectiva de lo que nuestros valores significan realmente para nosotros y para aquellos con los que colaboramos. A trav\u00e9s de este proceso, hemos ido m\u00e1s all\u00e1 de la superficie, descubriendo los matices que hacen que cada uno de nuestros valores sea \u00fanico y de gran impacto: moda consciente, upcycling circular, oficio vivo, perfectos defectos, singularidad, versatilidad, honestidad y Barcelona. <\/p>\n

Gracias por formar parte de nuestra comunidad. \u00a1A por un nuevo cap\u00edtulo en la historia de nuestra marca! <\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

En el vertiginoso panorama de los negocios globales, es de vital importancia contar con una identidad de marca fuerte y cohesionada. Hoy estamos encantados de anunciar un hito importante en la trayectoria de nuestra marca: la presentaci\u00f3n de nuestra identidad visual renovada. Esta transformaci\u00f3n no es s\u00f3lo un cambio de apariencia; es un movimiento deliberado […]<\/p>\n","protected":false},"author":1,"featured_media":108892,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[733],"tags":[],"class_list":["post-38115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-soruka-es"],"acf":[],"yoast_head":"\nElevando nuestra marca: Un nuevo cap\u00edtulo de nuestra identidad visual - Soruka<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/soruka.com\/es\/elevando-nuestra-marca-un-nuevo-capitulo-de-nuestra-identidad-visual\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elevando nuestra marca: Un nuevo cap\u00edtulo de nuestra identidad visual - Soruka\" \/>\n<meta property=\"og:description\" content=\"En el vertiginoso panorama de los negocios globales, es de vital importancia contar con una identidad de marca fuerte y cohesionada. Hoy estamos encantados de anunciar un hito importante en la trayectoria de nuestra marca: la presentaci\u00f3n de nuestra identidad visual renovada. Esta transformaci\u00f3n no es s\u00f3lo un cambio de apariencia; es un movimiento deliberado […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/soruka.com\/es\/elevando-nuestra-marca-un-nuevo-capitulo-de-nuestra-identidad-visual\/\" \/>\n<meta property=\"og:site_name\" content=\"Soruka\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/soruka_europe\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-04T22:20:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-24T15:50:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/soruka.com\/wp-content\/uploads\/thumb-article_logonou.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"620\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"tmonroy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"tmonroy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/soruka.com\\\/es\\\/elevando-nuestra-marca-un-nuevo-capitulo-de-nuestra-identidad-visual\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/soruka.com\\\/es\\\/elevando-nuestra-marca-un-nuevo-capitulo-de-nuestra-identidad-visual\\\/\"},\"author\":{\"name\":\"tmonroy\",\"@id\":\"https:\\\/\\\/soruka.com\\\/#\\\/schema\\\/person\\\/e98fe81c47815bd52d0f9891c21138f3\"},\"headline\":\"Elevando nuestra marca: Un nuevo cap\u00edtulo de nuestra identidad visual\",\"datePublished\":\"2024-03-04T22:20:56+00:00\",\"dateModified\":\"2024-06-24T15:50:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/soruka.com\\\/es\\\/elevando-nuestra-marca-un-nuevo-capitulo-de-nuestra-identidad-visual\\\/\"},\"wordCount\":307,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/soruka.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/soruka.com\\\/es\\\/elevando-nuestra-marca-un-nuevo-capitulo-de-nuestra-identidad-visual\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/soruka.com\\\/wp-content\\\/uploads\\\/7-1.jpg\",\"articleSection\":[\"Soruka\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/soruka.com\\\/es\\\/elevando-nuestra-marca-un-nuevo-capitulo-de-nuestra-identidad-visual\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/soruka.com\\\/es\\\/elevando-nuestra-marca-un-nuevo-capitulo-de-nuestra-identidad-visual\\\/\",\"url\":\"https:\\\/\\\/soruka.com\\\/es\\\/elevando-nuestra-marca-un-nuevo-capitulo-de-nuestra-identidad-visual\\\/\",\"name\":\"Elevando nuestra marca: Un nuevo cap\u00edtulo de nuestra identidad visual - Soruka\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/soruka.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/soruka.com\\\/es\\\/elevando-nuestra-marca-un-nuevo-capitulo-de-nuestra-identidad-visual\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/soruka.com\\\/es\\\/elevando-nuestra-marca-un-nuevo-capitulo-de-nuestra-identidad-visual\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/soruka.com\\\/wp-content\\\/uploads\\\/7-1.jpg\",\"datePublished\":\"2024-03-04T22:20:56+00:00\",\"dateModified\":\"2024-06-24T15:50:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/soruka.com\\\/es\\\/elevando-nuestra-marca-un-nuevo-capitulo-de-nuestra-identidad-visual\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/soruka.com\\\/es\\\/elevando-nuestra-marca-un-nuevo-capitulo-de-nuestra-identidad-visual\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/soruka.com\\\/es\\\/elevando-nuestra-marca-un-nuevo-capitulo-de-nuestra-identidad-visual\\\/#primaryimage\",\"url\":\"https:\\\/\\\/soruka.com\\\/wp-content\\\/uploads\\\/7-1.jpg\",\"contentUrl\":\"https:\\\/\\\/soruka.com\\\/wp-content\\\/uploads\\\/7-1.jpg\",\"width\":500,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/soruka.com\\\/es\\\/elevando-nuestra-marca-un-nuevo-capitulo-de-nuestra-identidad-visual\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/soruka.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Elevando nuestra marca: Un nuevo cap\u00edtulo de nuestra identidad visual\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/soruka.com\\\/#website\",\"url\":\"https:\\\/\\\/soruka.com\\\/\",\"name\":\"Soruka\",\"description\":\"Recycled Leather Bags, Wallets & Footwear\",\"publisher\":{\"@id\":\"https:\\\/\\\/soruka.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/soruka.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/soruka.com\\\/#organization\",\"name\":\"Soruka\",\"url\":\"https:\\\/\\\/soruka.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/soruka.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/soruka.com\\\/wp-content\\\/uploads\\\/favicon.png\",\"contentUrl\":\"https:\\\/\\\/soruka.com\\\/wp-content\\\/uploads\\\/favicon.png\",\"width\":128,\"height\":128,\"caption\":\"Soruka\"},\"image\":{\"@id\":\"https:\\\/\\\/soruka.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/soruka_europe\",\"https:\\\/\\\/www.instagram.com\\\/soruka_europe\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/soruka.com\\\/#\\\/schema\\\/person\\\/e98fe81c47815bd52d0f9891c21138f3\",\"name\":\"tmonroy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/63dac3d5cb430f3ae54156bf91151f4a155c8ac10b9958a7c09fd9703ba9617a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/63dac3d5cb430f3ae54156bf91151f4a155c8ac10b9958a7c09fd9703ba9617a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/63dac3d5cb430f3ae54156bf91151f4a155c8ac10b9958a7c09fd9703ba9617a?s=96&d=mm&r=g\",\"caption\":\"tmonroy\"},\"sameAs\":[\"https:\\\/\\\/soruka.com\"],\"url\":\"https:\\\/\\\/soruka.com\\\/es\\\/author\\\/tmonroy\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Elevando nuestra marca: Un nuevo cap\u00edtulo de nuestra identidad visual - Soruka","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/soruka.com\/es\/elevando-nuestra-marca-un-nuevo-capitulo-de-nuestra-identidad-visual\/","og_locale":"es_ES","og_type":"article","og_title":"Elevando nuestra marca: Un nuevo cap\u00edtulo de nuestra identidad visual - Soruka","og_description":"En el vertiginoso panorama de los negocios globales, es de vital importancia contar con una identidad de marca fuerte y cohesionada. Hoy estamos encantados de anunciar un hito importante en la trayectoria de nuestra marca: la presentaci\u00f3n de nuestra identidad visual renovada. Esta transformaci\u00f3n no es s\u00f3lo un cambio de apariencia; es un movimiento deliberado […]","og_url":"https:\/\/soruka.com\/es\/elevando-nuestra-marca-un-nuevo-capitulo-de-nuestra-identidad-visual\/","og_site_name":"Soruka","article_publisher":"https:\/\/facebook.com\/soruka_europe","article_published_time":"2024-03-04T22:20:56+00:00","article_modified_time":"2024-06-24T15:50:24+00:00","og_image":[{"width":620,"height":320,"url":"https:\/\/soruka.com\/wp-content\/uploads\/thumb-article_logonou.jpg","type":"image\/jpeg"}],"author":"tmonroy","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"tmonroy","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/soruka.com\/es\/elevando-nuestra-marca-un-nuevo-capitulo-de-nuestra-identidad-visual\/#article","isPartOf":{"@id":"https:\/\/soruka.com\/es\/elevando-nuestra-marca-un-nuevo-capitulo-de-nuestra-identidad-visual\/"},"author":{"name":"tmonroy","@id":"https:\/\/soruka.com\/#\/schema\/person\/e98fe81c47815bd52d0f9891c21138f3"},"headline":"Elevando nuestra marca: Un nuevo cap\u00edtulo de nuestra identidad visual","datePublished":"2024-03-04T22:20:56+00:00","dateModified":"2024-06-24T15:50:24+00:00","mainEntityOfPage":{"@id":"https:\/\/soruka.com\/es\/elevando-nuestra-marca-un-nuevo-capitulo-de-nuestra-identidad-visual\/"},"wordCount":307,"commentCount":0,"publisher":{"@id":"https:\/\/soruka.com\/#organization"},"image":{"@id":"https:\/\/soruka.com\/es\/elevando-nuestra-marca-un-nuevo-capitulo-de-nuestra-identidad-visual\/#primaryimage"},"thumbnailUrl":"https:\/\/soruka.com\/wp-content\/uploads\/7-1.jpg","articleSection":["Soruka"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/soruka.com\/es\/elevando-nuestra-marca-un-nuevo-capitulo-de-nuestra-identidad-visual\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/soruka.com\/es\/elevando-nuestra-marca-un-nuevo-capitulo-de-nuestra-identidad-visual\/","url":"https:\/\/soruka.com\/es\/elevando-nuestra-marca-un-nuevo-capitulo-de-nuestra-identidad-visual\/","name":"Elevando nuestra marca: Un nuevo cap\u00edtulo de nuestra identidad visual - Soruka","isPartOf":{"@id":"https:\/\/soruka.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/soruka.com\/es\/elevando-nuestra-marca-un-nuevo-capitulo-de-nuestra-identidad-visual\/#primaryimage"},"image":{"@id":"https:\/\/soruka.com\/es\/elevando-nuestra-marca-un-nuevo-capitulo-de-nuestra-identidad-visual\/#primaryimage"},"thumbnailUrl":"https:\/\/soruka.com\/wp-content\/uploads\/7-1.jpg","datePublished":"2024-03-04T22:20:56+00:00","dateModified":"2024-06-24T15:50:24+00:00","breadcrumb":{"@id":"https:\/\/soruka.com\/es\/elevando-nuestra-marca-un-nuevo-capitulo-de-nuestra-identidad-visual\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/soruka.com\/es\/elevando-nuestra-marca-un-nuevo-capitulo-de-nuestra-identidad-visual\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/soruka.com\/es\/elevando-nuestra-marca-un-nuevo-capitulo-de-nuestra-identidad-visual\/#primaryimage","url":"https:\/\/soruka.com\/wp-content\/uploads\/7-1.jpg","contentUrl":"https:\/\/soruka.com\/wp-content\/uploads\/7-1.jpg","width":500,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/soruka.com\/es\/elevando-nuestra-marca-un-nuevo-capitulo-de-nuestra-identidad-visual\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/soruka.com\/es\/"},{"@type":"ListItem","position":2,"name":"Elevando nuestra marca: Un nuevo cap\u00edtulo de nuestra identidad visual"}]},{"@type":"WebSite","@id":"https:\/\/soruka.com\/#website","url":"https:\/\/soruka.com\/","name":"Soruka","description":"Recycled Leather Bags, Wallets & Footwear","publisher":{"@id":"https:\/\/soruka.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/soruka.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/soruka.com\/#organization","name":"Soruka","url":"https:\/\/soruka.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/soruka.com\/#\/schema\/logo\/image\/","url":"https:\/\/soruka.com\/wp-content\/uploads\/favicon.png","contentUrl":"https:\/\/soruka.com\/wp-content\/uploads\/favicon.png","width":128,"height":128,"caption":"Soruka"},"image":{"@id":"https:\/\/soruka.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/soruka_europe","https:\/\/www.instagram.com\/soruka_europe\/"]},{"@type":"Person","@id":"https:\/\/soruka.com\/#\/schema\/person\/e98fe81c47815bd52d0f9891c21138f3","name":"tmonroy","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/63dac3d5cb430f3ae54156bf91151f4a155c8ac10b9958a7c09fd9703ba9617a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/63dac3d5cb430f3ae54156bf91151f4a155c8ac10b9958a7c09fd9703ba9617a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/63dac3d5cb430f3ae54156bf91151f4a155c8ac10b9958a7c09fd9703ba9617a?s=96&d=mm&r=g","caption":"tmonroy"},"sameAs":["https:\/\/soruka.com"],"url":"https:\/\/soruka.com\/es\/author\/tmonroy\/"}]}},"_links":{"self":[{"href":"https:\/\/soruka.com\/es\/wp-json\/wp\/v2\/posts\/38115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/soruka.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/soruka.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/soruka.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/soruka.com\/es\/wp-json\/wp\/v2\/comments?post=38115"}],"version-history":[{"count":0,"href":"https:\/\/soruka.com\/es\/wp-json\/wp\/v2\/posts\/38115\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/soruka.com\/es\/wp-json\/wp\/v2\/media\/108892"}],"wp:attachment":[{"href":"https:\/\/soruka.com\/es\/wp-json\/wp\/v2\/media?parent=38115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/soruka.com\/es\/wp-json\/wp\/v2\/categories?post=38115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/soruka.com\/es\/wp-json\/wp\/v2\/tags?post=38115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}